the evolution of the brand

the logo's story

{yes—we love lowercase!}

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TAM started off as a model for creative project management and as it continued to form, I wanted to share it with the world and offer an opportunity for other to take advantage of it. TAM formalized into an organization servicing visionaries using the model to help support and guide large, complex program and today we aim to support as many creatives as possible, so when TAM became an official agency, we wanted to find a logo that represented our love for creatives & program management.